PInT Branding

I worked on creating a new brand identity for PInT, Olin College's Public Interest Technology chapter. PInT is a student run project team that provides opportunities to engage with the social impact of technology while developing engineering skills. I first worked on leading the redesign of the logo. Then, I outlined logo usage, color palette, and font usage in a branding guideline. I used the brand guidelines to create flyers for for various events.

Tools and Skills: Graphic Design, Adobe Illustrator, Adobe Photoshop, Brand Identity

Final prototype

Design Process

Research

Branding for Student Groups

Looked at branding for student clubs at Olin and other Public Interest Technology groups on other campuses.

Brand Workshop

As a team, we completed the minimum viable brand workshop to identify the why, brand values and personality, the audience, and other elements to get alignment on PInT's brand identity.

Brand Identity

Logo Redesign

Sketch 30+ logo ideas, digitize designs using Adobe Illustrator, recieve feedback at design reviews, and iterate designs.

Branding Guidelines

Create a branding guideline document that outlines logo usage, variations, color palette, and typography.

Previous Logo

What we liked:

Ice cream reference is cute
Stamp-look allows for universal application
Circular shape
Bright colors

What we didn't like:

Looks like we are trying to eat the world
Doesn't give an idea of what PInT is
Not very professional
Mismatch in visual language

Logo Redesign

Logo sketches

The key ideas for the logo ideas were ice cream, community, connection / innovation, phoenix, and technology.

Vector Art Logos: Iteration 1

For our first design review, we presented 6 different logo ideas to member of PInT's organizing team for feedback. We then applied the feedback and narrowed down the number of ideas.

Final Iteration

Between the first and final iterations, we completed 4 cycles of presentation, feedback, and redesign.

Final Logo

Branding Guidelines

With the final logo design, I created a branding guideline with logo variations and usage, color palette, and typography.